Come Live The MagicKenya Tourism Board : GOVERNMENT AGENCY
The tourism industry is a key economic pillar for Kenya, contributing over $6.87 billion in 2016. Being an election year, 2017 presented specific challenges to the international market, namely security & safety concerns. This prompted the agency to develop a campaign that elevated Kenya beyond the negative press, showcasing the beauty and diversity of the destination.
A through-the-line communication campaign that would target international audiences by communicating the USPs of Kenya.
Come live the magic is a campaign that seeks to showcase the gem that is Kenya – a culturally immersive, authentic and magical place for any visitor to make memories.