Twende HomeIsuzu : Motor
During the peak travel season, many Kenyans living in urban centers struggle to find their way upcountry as bus fares hike. This causes a lot of road traffic accidents as bus crews speed to-and-fro to make as many trips as possible, leaving themselves and passengers in danger.
We took it upon ourselves to spread the Christmas spirit and ensure as many people as possible make it home safely. In the process, we also gave road safety tips to bus crews travelling to Kisumu, Busia and Mombasa in a bid to remind them who the most important person is.
We sought to recreate the travel experience by giving Isuzu fans an opportunity to book a seat on each of the three buses via comments on our Facebook and Twitter pages. Among the experiences, there was also an opportunity to win a shopping voucher and ensure that in true fashion, EVERYONE arrives home safely.